Intégrations

Dynamic Images for Mailchimp Email

Add a personalized image to every Mailchimp email. Customer journeys, newsletters, transactionals — each subscriber sees an image custom-built for them based on their profile data and purchase history.

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How the Wafrow + Mailchimp integration works

1. Create your visual template

Build your banner template in Wafrow's visual canvas editor. Set up dynamic layers for text fields like first names, discount codes, or coupon codes, and image layers for personalized product or logo images.

2. Copy Wafrow URL with Mailchimp merge tags

Paste the Wafrow image URL into the Mailchimp builder as a dynamic image source. Append Mailchimp tags like *|FNAME|* to pass the first name or *|EMAIL|* to pass their email dynamically.

3. Automated real-time rendering

When a recipient opens your Mailchimp newsletter, Mailchimp inserts the recipient's data. Wafrow reads this data instantly and delivers the compiled, custom image to their inbox in milliseconds.

Read the full email integration guide →

Mailchimp merge tags in Wafrow image URLs

See the code on the left and type your name on the right to see the dynamic personalized output.

HTML Image Tag Snippet

Copy this code block directly into your Mailchimp newsletter.

<img src="https://wafrow.com/i/9e116e8a-9713-487a-a184-4a07bfc7c3df
  ?firstname[text]=*|FNAME|*
  &email[text]=*|EMAIL|*
  &offer[text]=25%+OFF"
  alt="Hi *|FNAME|*, your offer is inside!"
  width="600"
/>

Live Visual Output

Type your name to personalize the visual output in real-time.

Hi *|FNAME|*, your offer is inside!

Mailchimp campaign use cases

Mailchimp Campaign Audience segment Personalized dynamic image content
Welcome Automation New list subscribers Subscriber name + welcome discount code
Abandoned Cart E-commerce shopping cart abandoners Dynamic product image + item details + CTA
Re-engagement Campaign Inactive buyers (no purchases > 6 months) Subscriber first name + winback coupon card
Loyalty Rewards High-tier VIP customers VIP Status badge + custom loyalty points value
Zapier HubSpot Customer_io Apollo_io Contentful Firebase Clay Shopify Kit Braze Salesforce Mailchimp Klaviyo ActiveCampaign Omnisend

Rapport qualité-prix incroyablement avantageux

Simple, transparent pricing. Risk-free, cancel anytime.

Free Plan Lifetime License Pay-As-You-Go
Prix

Gratuit

à vie

$99

paiement unique

$0.01

par image générée
essai gratuit de 14 jours
Images générées 1 000 / mois 10 000 / mois Illimité
Bande passante 1 Go / mois 25 Go / mois Illimité
Intégrations Toutes les 14 intégrations Toutes les 14 intégrations Toutes les 14 intégrations + Webhooks personnalisés
Serveur MCP — Inclus Inclus
Support Libre-service Libre-service Libre-service + dédié
Commencer Commencer Commencer

Fonctionnalités de tous les plans

Utilisez pour les e-mails, WhatsApp, les notifications push mobiles et les pages de destination

Serveur MCP pour agents IA

Plus de 6000 polices disponibles

Générer des images à l'aide de paramètres d'URL

Téléchargements illimités d'images et de PDF

Prise en charge multilingue des caractères en arabe, hindi, chinois et japonais

API Rest et webhooks

Gestionnaire d'actifs créatifs numériques

Assistance en direct par Slack et par e-mail

Sans risque, résiliation à tout moment, sans engagement

La résiliation chez Wafrow est en libre-service. Pas besoin de nous envoyer un email ou de recevoir des appels de nos spécialistes de la rétention. Simple et juste, comme la vie devrait l'être.

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As we bootstrap our way through this journey, we realize the value of your hard earned cash. Our endeavour is to make the starting plan as high value as possible. If you're a non-profit, we're happy to offer discounts. Just email us your credentials.

Support de classe mondiale
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Si vous êtes bloqué, envoyez un message rapide à [email protected] ou sur slack pour les clients entreprises. Ce sera probablement cet homme qui vous aidera avec un sourire 24h/24 et 7j/7.

Foire aux questions

How do I add personalized images to Mailchimp emails?

In your Mailchimp email template, insert an image block or custom HTML block and set the source URL to your Wafrow image endpoint. Append Mailchimp merge tags (e.g. *|FNAME|*) as query parameters. Wafrow will dynamically render a personalized image for each recipient at the moment they open the email.

Does Wafrow work inside Mailchimp Customer Journeys?

Yes. Wafrow personalized image URLs work seamlessly inside Mailchimp automations, customer journeys, transactional emails (Mandrill), and standard email campaigns. Any email builder block that supports custom image URLs is fully compatible.

Can I personalize product recommendations for Mailchimp abandoned carts?

Absolutely. You can pass Mailchimp dynamic event tags (such as item names, prices, or product image URLs) directly into the Wafrow image parameters in your cart abandonment journeys. Shoppers see exact visual previews of what they left behind.

What Mailchimp merge tags are supported?

Wafrow supports any standard or custom Mailchimp merge tag. Common tags include *|FNAME|* for first name, *|EMAIL|* for email address, *|COMPANY|* for company, and custom merge fields configured in your Mailchimp audience settings.

Is there a limit on how many dynamic images Wafrow can render in a campaign?

No. Wafrow utilizes server-side caching and an ultra-fast ImageMagick engine to handle millions of dynamic opens without latency. Caching is handled automatically so duplicate email opens hit our CDN instead of re-rendering.