Roadmap

Last updated: 04.10.2024

What went live in week 39-40?

Learnings

Changing the format of this from business update since I don't believe the current format is helpful to anyone trying to build.

  1. ProductHunt launch was ¯(ツ)/¯. I got lesser leads than I typically do on the day of launch. Just a bunch of comments / votes. To be fair, I asked my friends for precisely that. In addition, I received a ton of spam from people selling services to get into the top-ranked of the day. Maybe the SEO is worth it but I can't quantify it. It's far easier to just list into free directories.
  2. Translating the website into German has significant SEO impact, despite the actual content being okay-ish. Lots of German leads now (more than English) so I'll translate into all six languages.
  3. Branding really matters. People have their burning needs e.g., ab testing on shopify stores and they look for precisely those terms. I assumed people would understand all landing page CMS automatically includes Shopify but that is not true. I gained this specific insight from tracking comments on competitor ads.
  4. Biggest CVR lever so far for me has been adding a stupid "Sign In with Google" button. 60%+ logins are from Google. Caveat: I can't AB test this one.

Tech update:

  1. ✅ Monthly pricing plans MARKETING
  2. ✅ Landing page content with product screenshots MARKETING
  3. ✅ Experiment with "book a free call" button on the onboarding to improve CVR MARKETING
  4. ✅ Fine tune content recommendations further GEN AI

Planned for next week

Why is our roadmap just 1 week?

I explain more here

What went live in week 37-38?

Business update:

Tech update:

Planned for next week

What went live in week 36?

Business update:

Tech update:

Planned for next week


What went live in week 35?

Business update:

Tech update:

Everything else I'd planned for this week got deprioritized to next for the sales effort.

Planned for next week

What went live in week 34?

Business update:

Tech update


Planned for next week


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Historical updates

What went live in week 33?

This was a short week since I formally started working on Wafrow on Aug 15 (yesterday). The progress docs from next week will be richer.