Roadmap

Last updated: 31.01.2025

Now (1 week)

  1. Integrations: List on marketplaces with a dual objective:

    • target customers using these tools
    • get inbound SEO back-links from them

    Prioritized marketplaces for us are Zapier, Hubspot, Zendesk, Pipedrive and Salesforce. Go-live: Week 6

  2. Interactive demos that show, don't tell: For users, visually understanding what we do is critical. We're not just stellar software that is a plug-in replacement for their AB test tool, we also do the boring parts of a marketers job like waiting for translations or building creatives or leveraging user-generated content. Planning on building interactive demos on targeted landing pages at marketers that

    • Pull instagram/twitter posts to create embeds on a landing page
    • Translation demos for fixed audience personas
    • Creative writing demo with personalization variables

    Go-live: Week 6

  3. Mobile app pages: The app SDKs are close to launch but need a lot of QA so pushing this out to the week after. Go-live: Week 7.

Next (1 month)

  1. Analytical tracking beyond pageviews: Customer demand for granular analytical tracking towards LTV-like metrics is increasing. I also met a partner firm building a warehouse native solution around this. Most likely the trigger for this is product manager adoption. While my initial set of customers are marketers, once inside a firm, product people are becoming users and running things like a referral program.

  2. Improve banner generation: There's a long-list of small improvements which I'll keep squeezing into the roadmap. I haven't yet found time to dig into how much effort these are:

    • Link banners to specific URLs
    • Allow switching image generation models. People have their own favourites between imagen, grok, flux
    • Add an ability to auto-set DPR and quality ratios by screens
  3. Server side rendering for SEO pages: Since we offer marketers thousands of versions of one landing page improving CVR, the follow-on request is to let Google index some of them. TODO:

    • analyze if adding AB test script via GTM tags even allows for server side rendering
    • evaluate how universal can server-side rendering be
    • understand impact of query parameter URLs on indexing in google

Later (2-3 months)

  1. Trends: One of the hard parts of a marketers role is to understand what theme to design a campaign around? One answer to this could be to leverage social media trends and memes. I came around a trending project on Twitter/X which claims to solve this. Should be fun to solve

  2. Automated roll-out of winners: Having early access to data around which variants (on landing pages or CRM) are performing better means that we can dynamically allocate traffic to them. Just being smart about these rollouts via multi-arm bandits can squeeze in an additional ~5% lift in any marketing campaign. Few firms (e.g., justwords) are built on this entire premise.

  3. MORE Integrations: The power of wafrow is the ability to work with multiple partners. Lot of it depends on pull from customers but my understanding today is:

    • Offline CRM (direct mail sending)
    • Rewards programs (Tangocard)
    • Typeform (for richer data collecton)
    • More CRM marketplaces (Intercom, Mailchimp) are couple that I've bumped into on sales calls