Roadmap
Last updated: 04.10.2024
What went live in week 39-40?
Learnings
Changing the format of this from business update since I don't believe the current format is helpful to anyone trying to build.
- ProductHunt launch was ¯(ツ)/¯. I got lesser leads than I typically do on the day of launch. Just a bunch of comments / votes. To be fair, I asked my friends for precisely that. In addition, I received a ton of spam from people selling services to get into the top-ranked of the day. Maybe the SEO is worth it but I can't quantify it. It's far easier to just list into free directories.
- Translating the website into German has significant SEO impact, despite the actual content being okay-ish. Lots of German leads now (more than English) so I'll translate into all six languages.
- Branding really matters. People have their burning needs e.g., ab testing on shopify stores and they look for precisely those terms. I assumed people would understand all landing page CMS automatically includes Shopify but that is not true. I gained this specific insight from tracking comments on competitor ads.
- Biggest CVR lever so far for me has been adding a stupid "Sign In with Google" button. 60%+ logins are from Google. Caveat: I can't AB test this one.
Tech update:
- ✅ Monthly pricing plans
MARKETING
- ✅ Landing page content with product screenshots
MARKETING
- ✅ Experiment with "book a free call" button on the onboarding to improve CVR
MARKETING
- ✅ Fine tune content recommendations further
GEN AI
Planned for next week
- Launch a google sheets function to help in campaign planning
ONBOARDING
- Add glossary articles in 6 languages
SEO
- Launch a collection of best landing pages, pricing pages and SEO
SEO
- Launch Wafrow's second product: "LinkInBio"
SEO
Why is our roadmap just 1 week?
I explain more here
What went live in week 37-38?
Business update:
- 10 new leads (all online since I'd toned down offline sales). Initial SEO efforts looking very promising
Tech update:
- ✅ Refine suggestions in 3 more languages (Dutch, Arabic and Spanish)
GEN AI
- ✅ Multi-lingual homepage (German, French, Dutch, Spanish and Arabic using Wafrow's own tool)
GEN AI
- ✅ Multi-lingual glossary added. (German Glossary and English Glossary using Wafrow + LLMs)
GEN AI
- ✅ v0.1 of chrome extension live in store and also open sourced on github. Still need to add NL, ES and AR in this version on the chrome store.
INFRASTRUCTURE
- ✅ Add backlinks from AI directories (7/100 backlinks achieved)
SEO
Planned for next week
- Improve experiment reporting and autopilot
AB TESTING
- Automate email marketing campaigns for abandoned leads
INFRASTRUCTURE
- This also lays groundwork for email subject line AB tests using the same infra
- Experiment with reordered onboarding flow. First install extension and then pay
ONBOARDING
- Add glossary articles in more languages
SEO
What went live in week 36?
Business update:
- Soft launch of the website for all customers. Getting good initial feedback giving me confidence for a more public launch on producthunt, the plan for this week
Tech update:
- DEMO Video (showing onboarding for new customers)
- ✅ Build self-serve customer onboarding
AB Testing
- ✅ Introduce self-serve experimentation management
AB Testing
Planned for next week
- Refine suggestions in 2 more languages (Dutch and Arabic)
GEN AI
- Increase from 3 glossary pages to 120
SEO
- Make landing pages multi-lingual
SEO
- Add backlinks from AI directories and producthunt (goal: 100 backlinks)
SEO
- Get google to approve chrome extension
INFRASTRUCTURE
What went live in week 35?
Business update:
- Offline: 4 people ready to signup whenever I can send them the tools. Super stoked about this since I'm not the best salesperson. Next week is D-day.
- Online: 4 new (not-junk) signups. Despite all my effort to keep out junk, I'm getting signups like [email protected] and [email protected]. Need to fix this (not urgent)
Tech update:
- DEMO video
- ✅ Rework the client-side javascript for customers.
AB TESTING
- ✅ Add German and French as first customer requests.
GEN AI
- ✅ Demo website for allowing people to get a feel of the product.
LANDING PAGES
Everything else I'd planned for this week got deprioritized to next for the sales effort.
Planned for next week
- Build self-serve customer onboarding
AB Testing
- Make stripe billing live with customer invoices
- Introduce self-serve experimentation management
AB Testing
- Show list of running experiments with ability to start / stop
- Introduce success metrics for each experiment
- Plan launch PR on producthunt and similar websites which can give backlinks
SEO
- Increase from 3 glossary pages to ~50 and introduce calculators
SEO
What went live in week 34?
Business update:
- Online: ~1100 visits and 8 new signups. May not convert since all of them are friends :-)
- Offline: 2 demos both with very high conversion likelihood.
- Pipeline: 2 demos next week.
Tech update
- DEMO video
- ✅ Launch dashboard and API spec for result analysis of experiments
AB TESTING
- ✅ Finalize chrome extension UI and integrate with posthog to launch experiments
AB TESTING
- 🚧 Rework the client-side javascript for customers.
AB TESTING
- Still thinking about redoing the core structure of this before launch.
- ✅ Try Youtube channel (demo video) and 🚫 podcast for marketing
LANDING PAGES
- I got no time to think about what kind of podcast will be valuable. Question: Is there something people would like to hear?
- ✅ v1 Basic SEO pages with a glossary of terms
SEO
- 🚧 Multi-lingual pages are the big unlock here but my language skills are limited
- ✅ Fine tune language recommendation model and 🚫 establish quality metrics with a benchmark dataset starting with English.
GEN AI
- Responses seem great now but defining a quality metric is way above my skill level 😊
- I'll dig into my uni math again and then come back to this.
- Side-quests that I hadn't planned but managed to squeeze in
- Enabled zero-downtime deployment.
INFRASTRUCTURE
- Dark mode colours are now aesthetically better.
LANDING PAGES
- Enabled zero-downtime deployment.
Planned for next week
- Launch the reworked client-side javascript for customers.
AB TESTING
- Build self-serve customer onboarding
AB Testing
- Make stripe billing live with customer invoices
- Introduce self-serve experimentation management
AB Testing
- Show list of running experiments with ability to start / stop
- Introduce success metrics for each experiment
- Plan launch PR on producthunt and similar websites which can give backlinks
SEO
- Increase from 3 glossary pages to ~50 and introduce calculators
SEO
- Repeat fine-tune of recommendation model in German and French
GEN AI
- Side-quests if I can manage it
- Build a demo website that showcases 10s of running experiments and allows customers with the chrome extension to launch experiments in a sandbox.
Have a feature request?
Please mail us at [email protected]
Historical updates
What went live in week 33?
- ✅ Switched to llama3-groq-70b-8192-tool-use-preview on Groq for content recommendations since tool usage is most evolved there and the quality of responses is good. This needs more refinement.
GEN AI
- ✅ Integrated with PostHog to make A/B tests live server side on wafrow.com. If you're reading this, you're part of some experiment group on wafrow now.
AB TESTING
- ✅ Launched this public roadmap document to keep myself accountable and show progress to early signups
LANDING PAGES
- ✅ Connected stripe billing and configured products on live.
INFRASTRUCTURE
- ✅ Setup sendy to enable drip email campaigns.
INFRASTRUCTURE
This was a short week since I formally started working on Wafrow on Aug 15 (yesterday). The progress docs from next week will be richer.