Dynamic images

Dynamic Images for Landing Pages, Emails & WhatsApp

Drive higher conversions and lower costs with personalized images for landing pages, emails, and WhatsApp messages. Simplify marketing automation with our no-code platform and APIs

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Personalized Rich Push Banner
Personalized WhatsApp Banner

Hey Aditi! We wanted to share this personalized gift card with you! 🎁

12:42 PM

Increase landing page conversions by 21%

"Ah-mazing... took minutes to set up and immediately boosted our landing page conversion rate by 21%!"

- Marc, SaaS Founder

Produce creative banners 53% faster

"We used to spend hours designing weekly sales banners. Now, Wafrow automates them with zero manual effort."

- Elena, Founder of BloomWear

Tailor every email, mobile push & landing page to your ads and CRM in minutes

No code, no problem

Zapier HubSpot Customer_io Apollo_io Contentful Firebase Clay Shopify Kit Braze Salesforce Mailchimp Klaviyo ActiveCampaign Omnisend

Optimize every element for maximum conversions

Every layer in the template can be modified programmatically using your customer data.

Run dynamic discount offers on shopify campaigns

How to setup dynamic discounts with personalized QR codes?

Adding personalized discount codes to our recovery emails got us a 20% conversion boost in under a week.
Aditi
— Aditi
E-commerce Growth Lead
PDP image of a monsterra plant showing cart abandon with personalized 10% discount and editable name
Works with any email provider such as Klaviyo or Mailchimp for personalized campaigns
Referral invite from a friend for a 75 EUR discount on your next hotel trip
Works on emails, push notifications, landing pages & mobile app pages

Supercharge your referral campaigns

How to create referral banners?

Dynamic referral images changed the game. CTR jumped by 12% because users instantly see their friends' faces in the email.
Peter
— Peter
Growth Product Manager

Add live social proof on your images

How to add social proof?

Creating live, real-time stock and demand banners for our ad campaigns took just 10 minutes to deploy.
Ali
— Ali
CRO Lead
Rug with one left and question asking should we hold it for you?
Write no-code via Zapier or use our APIs to control every element
Spiderman inspired cold email template with Netflix logo saying How are you Daniel
Dynamically change every layer like logo images

Personalize cold email outreach and landing pages

How to personalize cold outreach?

We dogfood our own images and sending people personalized comics results in a mind-blowing 30% response rate
Ravdeep
— Ravdeep
Founder, Wafrow

No code, no problem

Integrate with Zapier to build creatives for every user and campaign from your templates. Learn more in our blog.

Do this

w_w

Create new banner image

Can code; integrate directly into your workflows

Use Wafrow APIs to modify each layer in the template

Pre-create banner variants or generate when users interact

Flexible APIs to fit your workflows

POST /api/img/IMAGE_TEMPLATE_ID
Host: wafrow.com
Content-Type: application/json
Authorization: Bearer YOUR_TOKEN

{
  "personalize": {
    "cat": {"src": "/assets/gul.png"},
    "firstname": {"text": "Gul"},
    "offer": {"text": "Free delivery"},
    "offer_bg": {"opacity": 0.8}
  }
}
Gul Image offer

Use dynamic images on landing pages

Tiny javascript installed in one-click via tag manager for landing pages

Just 4.1 Kb

  • And reducing...we're continuously figuring out ways to shave the last byte
  • Served via cloudflare CDN
  • p.s. did you notice, this site has a lighthouse score of 96?

No Cookie Banners

  • Our team is based in Berlin, servers are a train ride away in Frankfurt
  • GDPR compliant
  • p.s. did you notice, this site gave you no cookie popups?

Send dynamic images in push notifications and emails

Leverage our native integrations or modify the image URLs directly

As easy as 1,2,3

We also offer support to integrate your first campaigns at no cost to you

Create your image template
Setup push notification in firebase or your CRM with dynamic URLs
Verify with dummy data and launch

Frequently Asked Questions

Everything you need to know about dynamic images

What is a dynamic image?

A dynamic image is a personalized graphic that automatically adapts its content based on viewer data. Instead of static banners, dynamic images can display personalized names, offers, locations, or product recommendations for each recipient in your email campaigns or landing pages.

How do personalized images increase email conversion?

Personalized images capture attention and create emotional connections with recipients. Studies show personalized email content can boost click-through rates by up to 21%. By displaying recipient names, relevant offers, or location-specific content directly in the image, you create a more engaging experience that drives action.

Do I need coding skills to use Wafrow?

No coding skills required. Wafrow offers a no-code visual editor where you can design templates and set up personalization rules. For advanced users, we also provide APIs and Zapier integration for deeper automation and custom workflows.

What integrations are supported?

Wafrow integrates with popular tools including Zapier, Google Sheets, Shopify, Facebook Lead Ads, and most major email marketing platforms. You can also use our REST API to connect with any custom system or workflow.

How fast are dynamic images generated?

Dynamic images are generated in milliseconds. Our servers are located in Frankfurt, Germany, and we serve images via Cloudflare CDN for optimal global performance. Images are generated on-demand when requested, ensuring recipients always see the most up-to-date content.

Free tools for email marketers

No account needed. Create an account to swap in your own brand.

Personalized email banner — recipient's name inside the image

Email

Personalized Email Banner

Each recipient's first name renders inside the banner image. Auto-converts to Klaviyo, Mailchimp, HubSpot, and Braze syntax.

Open graph image preview — branded social link preview

SEO & social

OG Image Generator

Paste any URL and get a branded open graph image in seconds. Works with WordPress, Next.js, Webflow, and Ghost.

Email countdown timer — live timer image for email campaigns

Email

Email Countdown Timer

Add a live countdown to any email. Set your deadline, copy the URL, paste into Klaviyo, Mailchimp, or any ESP.

Push notification image preview — iOS and Android mockup

Push

Push Notification Preview

See how your rich push image looks on iOS and Android before you send. Get the URL for Braze, OneSignal, or Klaviyo.

WhatsApp Business message preview — template header image mockup

WhatsApp

WhatsApp Image Preview

Preview your WhatsApp Business template header image in a realistic chat mockup. Get the correct dimensions for Braze, Klaviyo, or any BSP.

Email

HTML Email Template

Build a clean HTML email in minutes. Preview it, copy the code, and paste it into any ESP.

Ridiculously good value

Simple, transparent pricing. Risk-free, cancel anytime.

Free Plan Lifetime License Pay-As-You-Go
Price

Free

forever

$99

one-time payment

$0.01

per image generated
14-day free trial
Images Generated 1,000 / month 10,000 / month Unlimited
Bandwidth 1 GB / month 25 GB / month Unlimited
Integrations All 14 integrations All 14 integrations All 14 + Custom Webhooks
MCP Server — Included Included
Support Self-serve Self-serve Self-serve + dedicated
Get Started Get Started Get Started

Features on All Plans

Use on email, whatsapp, mobile push & landing pages

MCP server for AI agents

6000+ fonts available

Generate Images using URL Parameters

Unlimited image and PDF downloads

Multi-lingual support for characters in arabic, hindi, chinese, japanese

Rest API and webhooks

Digital creative asset manager

Live slack and email support

Risk-free, cancel anytime, no lock-in

Wafrow cancellation is self-serve. No need to email us or callbacks from retention specialists. Straightforward and fair, the way life should be.

Cheapest possible plans for startups and non-profits

As we bootstrap our way through this journey, we realize the value of your hard earned cash. Our endeavour is to make the starting plan as high value as possible. If you're a non-profit, we're happy to offer discounts. Just email us your credentials.

World-class support
Ravdeep
If you get stuck, drop a quick line at [email protected] or slack for enterprise customers. It'll likely be this guy, helping you out with a grin 24x7.