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Wafrow
Integrations
Dynamic Images for Klaviyo Email
Add a personalized image to every Klaviyo email. Welcome flows, abandoned cart, post-purchase — each subscriber sees an image tailored to them, their cart, and their history.
How the Wafrow + Klaviyo integration works
1. Design your image template
Build your image template in Wafrow's visual editor. Add dynamic text layers for subscriber name, product name, offer, or any Klaviyo event property. Add image layers for product photos or logos.
2. Add the Wafrow URL to your Klaviyo template
In the Klaviyo email editor, switch to the HTML view for your image block. Set the src to your Wafrow image URL with Klaviyo merge tags as the parameter values. Preview with a test profile to verify the personalization.
3. Every subscriber gets their unique image
When Klaviyo sends the email, it fills in the merge tags with each subscriber's data. Wafrow renders their unique image on-demand when they open the email. No pre-generation, no storage — instant and scalable.
Read the full email integration guide →
Klaviyo merge tags in Wafrow image URLs
Abandoned cart flow
<img src="https://wafrow.com/i/TEMPLATE_ID
?firstname[text]={{person.first_name}}
&product[src]={{event.ProductImage}}
&name[text]={{event.ProductTitle}}
&price[text]={{event.ItemPrice}}"
alt="Your cart is waiting, {{person.first_name}}"
width="600"
/>
Welcome series
<img src="https://wafrow.com/i/TEMPLATE_ID
?firstname[text]={{person.first_name}}
&company[text]={{person.company}}
&offer[text]=Welcome+offer%3A+20%25+off"
alt="Welcome {{person.first_name}}"
width="600"
/>
Klaviyo flow use cases
| Klaviyo flow | Trigger | Personalized image content |
|---|---|---|
| Abandoned cart | Checkout started, not completed | Product image + name + price + discount |
| Welcome series | New subscriber | First name + welcome offer |
| Post-purchase | Order placed | Ordered product + upsell recommendation |
| Winback | No purchase in 90 days | Name + personalized winback offer |
| Birthday | Birthday date | Name + birthday offer + expiry |
Ridiculously good value
14 day free trial. Whenever we cut costs, we'll pass savings to you. Risk-free, cancel anytime.
| Small Enterprises | Large Enterprises | Indie Hackers | |
|---|---|---|---|
| Price |
$49 per month |
$199 per month |
$99 lifetime |
| Automated Banners | 5,000 / month | 50,000 / month | 500 / month |
| Bandwidth | 25 GB | 500 GB | 1 GB |
| Integrations | All 14 integrations: Zapier, Hubspot, Firebase, including future ones | All 14 integrations: Zapier, Hubspot, Firebase, including future ones | All 14 integrations: Zapier, Hubspot, Firebase, including future ones |
| Support | Self-serve + dedicated | Self-serve + dedicated | Self-serve |
| Free Trial | 14 days | 14 days | 14 days |
|
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$2388 per year
2 months free
No card needed |
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Features on All Plans
Use on email, whatsapp, mobile push & landing pages
6000+ fonts available
Generate Images using URL Parameters
Unlimited image and PDF downloads
Multi-lingual support for characters in arabic, hindi, chinese, japanese
Rest API and webhooks
Dynamic image template editor
Digital creative asset manager
Live slack and email support
Risk-free, cancel anytime, no lock-in
Wafrow cancellation is self-serve. No need to email us or callbacks from retention specialists. Straightforward and fair, the way life should be.
Cheapest possible plans for startups and non-profits
As we bootstrap our way through this journey, we realize the value of your hard earned cash. Our endeavour is to make the starting plan as high value as possible. If you're a non-profit, we're happy to offer discounts. Just email us your credentials.
World-class support
If you get stuck, drop a quick line at [email protected] or slack for enterprise customers. It'll likely be this guy, helping you out with a grin 24x7.
Frequently asked questions
How do I add personalized images to Klaviyo emails?
In your Klaviyo email template, add an image block and set the URL to your Wafrow image endpoint with Klaviyo personalization tags (e.g. {{ person.first_name }}). Wafrow renders a unique image for each subscriber when the email is sent.
Does Wafrow work inside Klaviyo flows?
Yes. Klaviyo flows (welcome series, abandoned cart, post-purchase) all support custom image URLs. Add a Wafrow URL with Klaviyo merge tags in any flow email. Each subscriber or shopper gets their personalized version.
Can I use Wafrow for Klaviyo abandoned cart emails?
Yes — and this is one of the highest-ROI use cases. In your abandoned cart flow, pass the product image URL, product name, and price as Wafrow parameters. Each shopper sees an image of exactly what they left in their cart.
What Klaviyo event properties can I pass to Wafrow images?
Any Klaviyo event or profile property: person.first_name, event.ProductTitle, event.ProductImage, event.ItemPrice, person.city, person.$email, and any custom property in your Klaviyo account.
Is there a Klaviyo-specific Wafrow setup guide?
Yes. See the Wafrow documentation at wafrow.com/documentation for the Klaviyo integration guide with example flow configurations and merge tag syntax.