How to increase your cold email conversions by 10x?

Last updated: 13.05.2025

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Integrate with your cold outreach tool like Clay and Apollo in under 5 mins

Cold outreach is tough. Inboxes are battlegrounds, and generic messages are often doomed to the dreaded spam folder. Standing out requires more than just well-crafted text; it demands a visually compelling and personalized touch that static images or blocks of text alone can't achieve. Dynamic images offer a powerful solution to these common pain points by making your outreach more relevant, engaging, and memorable.

Unlock Unprecedented Personalization and Engagement with Dynamic Images

The core strength of using dynamic images in your cold outreach lies in its ability to deliver a truly tailored experience at scale. Here’s how:

Total Creative Control: Customize Every Layer, Every Element

Gone are the days of one-size-fits-all visuals. With dynamic images, you gain granular control over every aspect of your visual content.

  1. Layered Customization: Think of it like a visual template you can instantly adapt. Change backgrounds, overlay text, and strategically place elements to resonate with specific audience segments or individual prospects.
  2. Incorporate Branding Seamlessly: Automatically add your company logo, the prospect's logo for a hyper-personalized touch, or industry-specific icons.
  3. Dynamic Text Overlays: Personalize images with the recipient's name, company, job title, or any other data point you have. Imagine an image that says, "Hey [Prospect Name], see how [Their Company] can achieve [Specific Benefit]?"

This level of customization transforms a generic outreach email into a bespoke visual handshake, significantly increasing perceived relevance and engagement.

Consistent Performance: Flawless Display Across Emails & Landing Pages

A major hurdle with rich media in emails is inconsistent rendering across different email clients and devices. Dynamic images are engineered for reliability.

  1. Universal Compatibility: Our dynamic image solution ensures your visuals look sharp and display correctly, whether viewed in Gmail, Outlook, Apple Mail, or on a mobile device.
  2. Optimized for Deliverability: We understand the importance of your emails landing in the inbox. Images are optimized for size and format to minimize any negative impact on deliverability.
  3. Seamless Transition to Landing Pages: Extend the personalized visual experience. When a prospect clicks through from an email, the dynamic elements can carry over to the landing page, reinforcing the message and creating a cohesive journey.

This consistency ensures your carefully crafted visuals achieve their intended impact, every time.

Effortless Integration: Amplify Your Existing Cold Outreach Tools like Clay, Lemlist, Woodpecker, Saleshandy, and Apollo.io

We believe new capabilities should enhance, not disrupt, your current processes. Dynamic images integrate smoothly with the marketing and sales tools you already rely on.

  1. Native Integrations: If you're leveraging powerful data enrichment and outreach platforms like Clay or Apollo, our dynamic image solution fits right in. Pull data from Clay to personalize image layers automatically, creating hyper-relevant visuals for each prospect in your sequences.
  2. Streamlined Workflows: No more manual image editing for each recipient. Set up your dynamic templates, connect your data sources, and let the automation handle the personalization.
  3. Scalable Outreach: This integration empowers you to scale your personalized visual outreach efforts significantly, without a linear increase in manual workload. Send thousands of uniquely personalized images with the same effort it previously took to send a generic campaign.

By working in harmony with your existing toolset, dynamic images become a natural extension and amplifier of your cold outreach strategy.

Why Dynamic Images are a Game-Changer for Cold Email:

  1. Boost Engagement Rates: Visuals are processed faster and remembered longer than text. Personalized, dynamic visuals grab attention and entice interaction.
  2. Increase Reply Rates: When prospects feel understood and see content tailored specifically to them, they are far more likely to respond.
  3. Enhance Brand Perception: Professional, personalized visuals convey innovation and attention to detail, elevating your brand's image.
  4. Clearly Communicate Value: Use dynamic images to visually represent data, showcase product benefits in a personalized context, or illustrate a solution to a prospect's specific pain point.

How to set up your first dynamic banner (using Clay)

While specific steps vary slightly by platform (we'll use Clay as an example), the core workflow is generally similar:

  1. Design Your Base Banner: Log into Wafrow and create your foundational banner design. This includes setting dimensions, background colors/images, adding text elements (like headlines, descriptions, CTAs), and potentially placeholders for dynamic content like the discount code, brand name.
  2. Get Your Embed URL: Once your banner and its variants are set up, the platform will provide you with a unique image URL called "Preview Link" just below the list of layers.
  3. Deploy Across Your Platforms: Copy this URL. Now, go to your email service provider like Clay. Clay allows you to add formulae with dynamic data. Use this to generate URLs which tweak layers like: dynamic formulae with clay

That's it! You can tweak all layer properties like adding logos, changing offer text, company names, etc. directly in clay or your cold email platform of choice. You can also use dynamic banners on your landing pages on your landing pages to give users a consistently amazing experience.

Get Started with Dynamic Images in Your Cold Outreach

Stop sending emails that blend in. Start sending visually compelling, personalized messages that demand attention and drive results. If you're ready to transform your cold email outreach from a numbers game into a strategic, high-conversion channel, it's time to explore the power of dynamic images.