Personalized Images for Cold Email

Build a template that shows the prospect's first name, company name, and optionally their company logo or a custom message. The visual editor requires no code — add text layers, position them, set your branding.

Export your prospect data from Apollo, Clay, or your CRM. Use Zapier to trigger image generation per row, or embed the URL directly in your cold email sequence with merge tags ({first_name}, {company}, {logo_url}).

Paste the Wafrow image URL (with merge tags) into your email step. Your cold email tool fills in the personalization data for each prospect when the email sends. Each recipient gets a unique rendered image.

<img src="https://wafrow.com/i/TEMPLATE_ID
  ?firstname[text]={{first_name}}
  &company[text]={{company_name}}
  &logo[src]={{company_logo_url}}"
  alt="Hi {{first_name}}" />

POST /api/img/TEMPLATE_ID
Host: wafrow.com
Authorization: Bearer YOUR_TOKEN

{
  "personalize": {
    "firstname": {"text": "{{first_name}}"},
    "company": {"text": "{{company}}"},
    "logo": {"src": "{{logo_url}}"}
  }
}