Free tools
Free Personalized Email Banner Generator
Put each recipient's name inside your email banner image. Pick your tagline, copy the URL with your ESP's merge tag syntax, and paste it into Klaviyo, Mailchimp, HubSpot, or Braze — done in 60 seconds.
Why image personalization works in email
Personalized subject lines are a standard technique — but most marketers stop there. Putting the recipient's name inside the banner image creates a different kind of attention: the reader sees their own name as part of your design, not as a mail-merge footnote in a salutation.
The effect works because of how email scanners process a message. The eye lands on the hero image before it reads the subject line or preview text. A banner that says "Alex, your offer expires tonight" stops the scroll in a way that "Hi Alex," at the top of the email cannot.
Merge tag reference — first name by ESP
The tool above converts syntax automatically. This table is for reference.
| Platform | First name merge tag | Fallback syntax |
|---|---|---|
| Klaviyo | {{ first_name }} |
{{ first_name|default:"there" }} |
| Mailchimp | *|FNAME|* |
*|FNAME:there|* |
| HubSpot | {{contact.firstname}} |
Set default in contact property |
| Braze | {{ ${first_name} }} |
{{ ${first_name} | default: "there" }} |
| Customer.io | {{customer.first_name}} |
{{customer.first_name | default: "there"}} |
| ActiveCampaign | %FIRSTNAME% |
Set fallback in list settings |
Ridiculously good value
Simple, transparent pricing. Risk-free, cancel anytime.
| Free Plan | Lifetime License | Pay-As-You-Go | |
|---|---|---|---|
| Price |
Freeforever |
$99one-time payment |
$0.01per image generated14-day free trial |
| Images Generated | 1,000 / month | 10,000 / month | Unlimited |
| Bandwidth | 1 GB / month | 25 GB / month | Unlimited |
| Integrations | All 14 integrations | All 14 integrations | All 14 + Custom Webhooks |
| MCP Server | — | Included | Included |
| Support | Self-serve | Self-serve | Self-serve + dedicated |
| Get Started | Get Started | Get Started |
Features on All Plans
Use on email, whatsapp, mobile push & landing pages
MCP server for AI agents
6000+ fonts available
Generate Images using URL Parameters
Unlimited image and PDF downloads
Multi-lingual support for characters in arabic, hindi, chinese, japanese
Rest API and webhooks
Digital creative asset manager
Live slack and email support
Risk-free, cancel anytime, no lock-in
Wafrow cancellation is self-serve. No need to email us or callbacks from retention specialists. Straightforward and fair, the way life should be.
Cheapest possible plans for startups and non-profits
As we bootstrap our way through this journey, we realize the value of your hard earned cash. Our endeavour is to make the starting plan as high value as possible. If you're a non-profit, we're happy to offer discounts. Just email us your credentials.
World-class support
Frequently asked questions
How does a personalized email banner work?
Instead of a static image, you embed a Wafrow URL that includes your ESP's merge tag for the recipient's first name. When the email is sent, your ESP replaces the merge tag with the actual name before fetching the image. Wafrow then renders a unique banner with that name for each recipient.
Does personalization work in Gmail and Outlook?
Yes. The personalization happens at the URL level — your ESP substitutes the name before the image is fetched. Gmail caches the result at first open; Outlook and Apple Mail fetch fresh on each open. Either way, the recipient sees their name in the banner.
Which ESPs support this?
Any ESP that supports merge tags in image src attributes will work: Klaviyo, Mailchimp, HubSpot, Braze, Customer.io, ActiveCampaign, Omnisend, and most others.
What if a recipient has no first name on my list?
Set a fallback in your ESP template. In Klaviyo: {{ first_name|default:"there" }}, in Mailchimp: *|FNAME:there|*. The banner will read "Hi there" instead of an empty name.
Is there a limit on how many personalized banners are served?
Free accounts include 1,000 image renders per month. Upgrade to a paid plan for higher volume.