Stop using boring default previews: Automate your Open Graph images

Last updated: 22.04.2025

Live Demo

Sample open graph image of a blog, cartoon cat with a name on her chest speaking the text in a speech bubble

When someone shares a link from your website on Facebook, Twitter, LinkedIn, or other platforms, what image shows up? Too often, it's a generic site logo or a poorly cropped picture. These default Open Graph (OG) images do little to capture attention or convey what the link is about, resulting in fewer clicks and less engagement.

Manually creating a unique, branded OG image for every single blog post, product, or page is a massive time drain and unsustainable for most content creators. But there's a better way: Dynamic & Personalized Open Graph Images. Imagine automatically generating a beautiful, informative preview image for every URL on your site, effortlessly.

Why generic or manual open graph images hurt your reach?

Low Engagement: Generic logos or irrelevant images fail to stand out in busy social feeds.
Time Sink: Designing, saving, and uploading unique OG images for each piece of content takes hours away from creation and promotion.
Inconsistency: Maintaining brand guidelines (fonts, colours, logos) across hundreds of manually created images is challenging.
Scalability Issues: As your site grows, the manual OG image workload becomes impossible to manage.

The solution: Dynamic open graph images. Personalized previews on autopilot

Dynamic open graph image generation uses a single, well-designed template and automatically populates it with specific data from each page (like the post title and author name) creating a unique preview image instantly when needed.

Benefit 1: Automatically Feature Post Titles & Author Names

Instead of a generic logo, imagine your shared link preview proudly displaying:

The actual title of the blog post or page.
The author's name, adding a personal touch and credibility.

Dynamic systems pull this data directly from your content management system (CMS) and insert it into your branded OG template. This makes every share instantly more informative, relevant, and clickable.

Benefit 2: Use on Any Publishing Platform (Like WordPress!)

Integrating dynamic OG images is surprisingly straightforward on most platforms like wordpress, contentful or instapage.

How it Works: The dynamic image tool generates a unique URL for each page's OG image. This URL includes parameters containing the page's data e.g., .../TEMPLATE_ID?title[text]=Your%20Post%20Title&author[text]=Jane%20Doe
Integration: This generated URL needs to be inserted into the meta property="og:image" content="[Your_Dynamic_URL_Here]" tag within the section of your webpage HTML.

Benefit 3: Effortless Multi-Language Support

Publishing content in multiple languages? Manually creating OG images for each language is tedious.

Dynamic image generation tools are typically built to handle various languages and character sets, including Chinese, Japanese, Arabic, Cyrillic, and more.

Benefit 4: Auto-wrap long titles – No more awkward cut-offs!

We've all seen shared links where a long post title gets abruptly cut off or overflows awkwardly in the preview image. This looks unprofessional.

Smart Text Fitting: Dynamic image tools solve this with automatic text wrapping.
Easy Setup: You define a specific area on your template for the title. If the title text is too long to fit on one line at the default size, the tool automatically wraps it to the next line.
Guaranteed Readability: This ensures your titles are always readable and your OG images look polished, saving you the headache of manually tweaking designs for every lengthy headline.

How to set up dynamic open graph images

Setting up your dynamic open graph images system is straightforward. While specific steps vary slightly by platform (we'll use Wafrow's process as an example), the core workflow is generally similar:

Design Your Base Open Graph Image: Log into your personalized certificate tool (like Wafrow). Start by creating the foundational open graph banner. Create a visually appealing base template (recommended size: 1200x630 pixels) including your logo, brand colours, and potentially background elements. Define clear placeholder areas for the dynamic text (Title, Author).
Name your layers appropriately: Any layer you want to be dynamic should be appropriately sized and named such that you can generate variations of the form https://wafrow.com/i/TEMPLATE_ID?title[text]=[TITLE_DATA]&author[text]=[AUTHOR_DATA]
Implement the logic on your publishing platform: This step varies by the exact plugin and publishing paltform you are using. The following steps are for wordpress but generically, there are two things you need to ensure two things:
1. Fill the URL https://wafrow.com/i/TEMPLATE_ID?title[text]=[TITLE_DATA]&author[text]=[AUTHOR_DATA] with the actual blog title and author name. In Wordpress, the process of doing it in the template is:
  - Title:
```
title[text]=<?php echo urlencode(get_the_title()); ? >
```
  - Author:
```
author[text]=<?php echo urlencode(get_the_author_meta()); ? >
```
    - for more fields, refer wordpress official documentation
    - urlencoding each field is critical to avoid random characters
2. Add the URL https://wafrow.com/i/TEMPLATE_ID?title[text]=[TITLE_DATA]&author[text]=[AUTHOR_DATA] to the meta description of the page like
```
 meta property="og:image" content="...URL..." 
 meta property="twitter:image" content="...URL..."
 
```
Verify: Share on facebook and twitter with the actual URLs to test and ensure the personalized images are generated correctly.

Conclusion: Smarter sharing starts with dynamic open graph images

Personalized Open Graph images are no longer a luxury reserved for large tech companies. With dynamic image generation tools, any content creator or website owner can automatically produce unique, branded, and informative preview images for every piece of content. It saves countless hours, ensures brand consistency, supports global audiences with multi-language capabilities, handles long titles gracefully, and ultimately helps your content perform better on social media. Make the switch and watch your shares stand out.

Ready to make your content stand out on social media?

Stop wasting time on manual OG image creation and start leveraging the power of automation and personalization. Dynamic Open Graph images ensure your content makes the best possible first impression when shared, driving more traffic and engagement.

See how easy it is – Start your 14-Day Free Trial Today! No credit card details needed.