Zapier 🤝 Wafrow dynamic images + Emails

Last updated: 08.04.2025

Functionality

  1. Dynamic images simplify repetitive marketing tasks, such as creating new ads for each sale or SEO pages for different cities.

  2. Responsive Emails allows marketers to write simple markdown and get beautiful, branded email content auto-translated into 6 languages.

No engineer? No problem. No designer? No problem. No translator? No problem.

Both these are now available as Zapier actions

Use Cases

Travel firm needs city specific SEO / SEM landing page headers

Use your own images or AI with brand guidelines

Header Image for city specific landing pages

Ecommerce firm needs new sales emails and landing pages every week

Build a campaign template only once and personalize for each user

campaign template with updated content for christmas, new years, valentine's and mother's day

More actions with customizations covered in the dedicated article on dynamic images

Usage guide

Installation

Select New Zap from the Zapier App Marketplace or above directly.

Usage

Here's a video showing the Zapier actions in more depth visually

dynamic images

  1. Create a new Zap with a trigger.

  2. Select the dynamic image action select the dynamic image action

  3. Configure a new account with your access token. You can get a new access token from settings (🔒 subscription needed. 14 day free trial)

  4. Create your first and name layers in a way you can easily remember. Banner documentation covers this in more depth.

  5. Configure the zapier action to change banner properties programmatically. Documentation link above covers what properties are editable for text and images. configure the dynamic image properties

  6. The primary response variable you get from this action is the Preview URL which is the generated image including all personalization. You can use this banner image in your emails, whatsapp messages, push notifications, or landing pages. Zapier has hundreds of such options.

Responsive HTML Emails from Markdown

  1. Create a new Zap with a trigger.
  2. Select the new responsive email action
  3. Write the content of your email in simple markdown. You can use the free email previewer to see what the formatted content with headers, lists, buttons and images looks like.
  • Optional: Subscribers to Wafrow can also translate email content and change brand colours write email content in simple markdown
  1. Preview the responsive email content and send your email via Zapier's own email module or via SMTP (Amazon, Microsoft, Google, Yahoo, Zoho) etc or tens of direct integrations with email providers

Happy exploring!

As usual, in case you get stuck anywhere, please reach out to [email protected] or via slack for enterprise users.