Integrations

Dynamic Images for Mailchimp Email

Add a personalized image to every Mailchimp email. Customer journeys, newsletters, transactionals — each subscriber sees an image custom-built for them based on their profile data and purchase history.

No code required Works with Mailchimp drag-and-drop builder

09:41

Tuesday, May 26

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From: Wafrow <[email protected]>

To: [email protected]

Hi Aditi,

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12:42 PM

How the Wafrow + Mailchimp integration works

1. Create your visual template

Build your banner template in Wafrow's visual canvas editor. Set up dynamic layers for text fields like first names, discount codes, or coupon codes, and image layers for personalized product or logo images.

2. Copy Wafrow URL with Mailchimp merge tags

Paste the Wafrow image URL into the Mailchimp builder as a dynamic image source. Append Mailchimp tags like *|FNAME|* to pass the first name or *|EMAIL|* to pass their email dynamically.

3. Automated real-time rendering

When a recipient opens your Mailchimp newsletter, Mailchimp inserts the recipient's data. Wafrow reads this data instantly and delivers the compiled, custom image to their inbox in milliseconds.

Read the full email integration guide →

Mailchimp merge tags in Wafrow image URLs

See the code on the left and type your name on the right to see the dynamic personalized output.

HTML Image Tag Snippet

Copy this code block directly into your Mailchimp newsletter.

<img src="https://wafrow.com/i/9e116e8a-9713-487a-a184-4a07bfc7c3df
  ?firstname[text]=*|FNAME|*
  &email[text]=*|EMAIL|*
  &offer[text]=25%+OFF"
  alt="Hi *|FNAME|*, your offer is inside!"
  width="600"
/>

Live Visual Output

Type your name to personalize the visual output in real-time.

Mailchimp campaign use cases

Mailchimp Campaign	Audience segment	Personalized dynamic image content
Welcome Automation	New list subscribers	Subscriber name + welcome discount code
Abandoned Cart	E-commerce shopping cart abandoners	Dynamic product image + item details + CTA
Re-engagement Campaign	Inactive buyers (no purchases > 6 months)	Subscriber first name + winback coupon card
Loyalty Rewards	High-tier VIP customers	VIP Status badge + custom loyalty points value

Ridiculously good value

Simple, transparent pricing. Risk-free, cancel anytime.

	Free Plan	Lifetime License	Pay-As-You-Go
Price	Free forever	$99 one-time payment	$0.01 per image generated 14-day free trial
Images Generated	1,000 / month	10,000 / month	Unlimited
Bandwidth	1 GB / month	25 GB / month	Unlimited
Integrations	All 14 integrations	All 14 integrations	All 14 + Custom Webhooks
MCP Server	—	Included	Included
Support	Self-serve	Self-serve	Self-serve + dedicated
	Get Started	Get Started	Get Started

Features on All Plans

Use on email, whatsapp, mobile push & landing pages

MCP server for AI agents

6000+ fonts available

Generate Images using URL Parameters

Unlimited image and PDF downloads

Multi-lingual support for characters in arabic, hindi, chinese, japanese

Rest API and webhooks

Digital creative asset manager

Live slack and email support

Risk-free, cancel anytime, no lock-in

Wafrow cancellation is self-serve. No need to email us or callbacks from retention specialists. Straightforward and fair, the way life should be.

Cheapest possible plans for startups and non-profits

As we bootstrap our way through this journey, we realize the value of your hard earned cash. Our endeavour is to make the starting plan as high value as possible. If you're a non-profit, we're happy to offer discounts. Just email us your credentials.

World-class support

If you get stuck, drop a quick line at [email protected] or slack for enterprise customers. It'll likely be this guy, helping you out with a grin 24x7.

Frequently asked questions

How do I add personalized images to Mailchimp emails?

In your Mailchimp email template, insert an image block or custom HTML block and set the source URL to your Wafrow image endpoint. Append Mailchimp merge tags (e.g. *|FNAME|*) as query parameters. Wafrow will dynamically render a personalized image for each recipient at the moment they open the email.

Does Wafrow work inside Mailchimp Customer Journeys?

Yes. Wafrow personalized image URLs work seamlessly inside Mailchimp automations, customer journeys, transactional emails (Mandrill), and standard email campaigns. Any email builder block that supports custom image URLs is fully compatible.

Can I personalize product recommendations for Mailchimp abandoned carts?

Absolutely. You can pass Mailchimp dynamic event tags (such as item names, prices, or product image URLs) directly into the Wafrow image parameters in your cart abandonment journeys. Shoppers see exact visual previews of what they left behind.

What Mailchimp merge tags are supported?

Is there a limit on how many dynamic images Wafrow can render in a campaign?

No. Wafrow utilizes server-side caching and an ultra-fast ImageMagick engine to handle millions of dynamic opens without latency. Caching is handled automatically so duplicate email opens hit our CDN instead of re-rendering.