Dynamic QR Codes for Personalized Marketing
Jan 05, 2026 · Ravdeep Singh
We are excited to announce a powerful new feature for your marketing campaigns: Dynamic QR Codes.
In a world where physical and digital experiences are increasingly blended, QR codes serve as the perfect bridge. With Wafrow's new update, you can now embed QR codes directly into your image templates that are not just static links, but fully dynamic and personalized for every single user.
How it works
When designing your image template, you can now add a QR Code layer.
- Click the QR Code button in the toolbar (or press
Alt+Q). - Set your base URL (e.g.,
https://wafrow.com). - That's it!
When you generate personalized variants of this image, Wafrow automatically appends the personalization data to your QR code's URL.
See it in action
For example, if you have a campaign where you are personalizing the user's first name, the generated image will contain a QR code that points to:
https://wafrow.com?firstname[text]=Rav
Scanning this code will take the user to a landing page where their context is preserved, allowing you to greet them by name or pre-fill forms, dramatically increasing conversion rates.
Why use Dynamic QR Codes?
- Seamless Onboarding: Pass user context from offline (direct mail, flyers) to online.
- Tracking: attribution is built-in. Know exactly which variation led to a visit.
- Personalization: Don't just send them to a home page; send them to their page.
Start building your dynamic campaigns today!