Personalized Banner Images
Jan 13, 2025 · Ravdeep Singh
Pictures are worth a 1000 words. On landing pages, they are probably closer to novel length for two reasons:
- Consumers expect a show, don't tell. It is pretty hard to describe in words how things work with their internal mechanics but far easier to show a demo.
- Consumers have slightly different needs. For a design tool, an architect and a graphic novel artist need to visualize their own elements.
Leaning into our theme of making the world's best landing pages, we had to go deep into building personalized creatives. These creatives integrate with all the data you have in your internal customer data platforms (CDPs) or customer relationship management systems (CRMs) to show the right creatives to the consumer, without needing to write code.
Our homepage now has a live demo of our v0.1 launch. Later this week, we'll update this post with a walkthrough video and API documentation covering everything. A mark of good software is that it shouldn't need detailed how-to guides. Our beta users are already tinkering and I'm super happy about that :-)
Update: 31.01.2025
I sat down with 2 customers using it in person and decided against the walkthrough videos. Instead focused on making core usability so much better that the guide is not needed. This last week was entirely focused on improving core UX to make more things intuitive. E.g.,
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Adding keyboard shortcuts for power users
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Adding tool-tips that made navigating the UI easy
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Overhaul cloudflare caching strategy to ensure customers always get the fastest images. Cache-hit rate in the last 24 hours is just above 60% which is far better than the ~10% earlier. Fast pages == $$.
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Upgrade layer properties UI with easy to understand icons that feel familiar to any figma/canva user. Also, made the forms a bit more accessible.
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Adding preview links to visually see changes
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Fix font-loading issues with custom fonts like Inter that were a bit glitchy earlier
Opening the veil for 0.2 of this (next ~2 weeks):
- Showing layer wise analytics and integrating tightly with our experimentation tool
- Allowing users to upload an excel sheet and create new variants
- Use creatives in mobile apps
Please keep me posted if you have any feedback. Hit me at [email protected] for any issues or slack.