Raison d'etre

11 Jul 2024 · Ravdeep Singh

We have 3 hypothesis about the future:

  1. Marketing and sales will coalesce into one function 
    • Hermes level sales associate available for each user
  2. One marketer will manage 10-15x the budget they do currently 
    • more channels available for programmatic buying 
    • creative generation, bidding and optimization becomes algorithmic
  3. Storytelling is highly valued 
    • When means of production are commoditized, artisans shine

We build for the storyteller. The artisan building the next Nike, Slack, Mr. Beast. We need to absorb all the downstream workflow complexities for them to rapidly scale. And we shall!